Marketing Tactics

FRAMINGHAM, Mass. and BOSTON — Staples announced that it is working with Gazelle, a consumer electronics recommerce service, to launch an electronics trade-in program. 

Through the program, Staples will accept the trade-in of used electronics from more than 20 product categories regardless of where they were purchased, according to the company. Eligible items that do not have trade-in value can still be sent to Gazelle for free recycling or brought to the nearest Staples store for recycling. 

Chicago -- AT&T announced the opening of the AT&T Retail Innovation Center in Arlington Heights, Ill.

The 10,400 sq.-ft. space — more than twice the size of a conventional AT&T store layout — is designed to showcase the company’s most innovative products and serve to gather customers’ feedback on new retail concepts — all designed to help shape the ultimate customer experience across AT&T’s more than 2,300 stores nationwide.

By Donna L. Wilson and Kirk D. Jensen

Illustrating the adage that no good deed goes unpunished, retailers offering financially-strapped or credit-challenged consumers the option of layaway are facing criticism and threats of litigation and regulatory scrutiny. 

New York City -- With the start of the 2011 holiday shopping season approaching, retailers need to ensure they have plans in place to address the increased risk of a flash mob event, according to Marsh, a leading insurance broker and risk advisor.

PLEASANTON, Calif. — Safeway Inc. announced that its stores raised $1 million for the Wounded Warrior Project, an organization that exists to honor and empower military men and women who incurred service-related injuries on or after Sept. 11, 2001.

The money was raised during Veteran's Day weekend by all Safeway, Vons, Pavilions, Dominick's, Randalls, Genuardi's, Tom Thumb and Carrs stores in the United States

Wayne, N.J. -- Toys “R” Us said Friday that it has expanded its mobile offerings for the holiday season, providing an enhanced shopping experience for on-the-go shoppers.

In addition, the retailer said it has made updates made to its iPhone and Android experience, as well as announced partnerships with eBay, Google and shopkick to help customers use their mobile devices to locate product, pay for purchases and source discounts.

Let’s not get ahead of ourselves here. That seems to be the message implied in Walmart’s guidance for fourth-quarter same-store sales in a range of flat to up 2%. The company’s comps expectations follow a third-quarter increase of 1.3% that ended a two-year string of negative results, but appear rather muted against the backdrop of talk about the company’s gathering momentum, the effectiveness of strategies and solid positioning for the holidays.

New York City -- Ann Inc., formerly known as Ann Taylor, reported a 33.4% rise in quarterly net income to $32.3 million, beating analysts’ estimates.

The company’s performance was boosted by strong demand for its Loft brand, where same-store sales rose 7.9%. Same-store sales rose 2.5% at Ann Taylor. Comp-sales were up 45.8% in the Ann Taylor e-commerce channel and 1.8% in the Ann Taylor Factory channel. Total same-store sales were up 5.5%.