Marketing Tactics

Westfield Group has unveiled a multimedia, 3D light show at its Westfield San Francisco Centre, as part of a comprehensive holiday celebration that includes a toy drive, giveaways, and photos with Santa.

New York City -- Forever 21 signed an agreement Tuesday to open a flagship in Beijing, China, one part of a plan by the fast-fashion retailer to expand into the world’s largest emerging consumer market, according to the Los Angeles Times.

The Los Angeles-based chain will open a 24,000-sq-.ft. store in a multi-story mall located in Beijing’s central shopping district, Wangfujing, with additional stores set to open in Shanghai and Hong Kong, the report said.

PARIS — Gap Inc. announced the opening of its first Banana Republic store on Avenue des Champs Élysées in Pais, France. According to the company, the 15,952-sq.-ft. space will house the brand’s women’s and men’s collections and represents the most contemporary expression of the brand globally.

Chicago -- With the holiday season in full swing, Mintel, a leading global supplier of consumer, product and media intelligence, has looked into its market intelligence to find out just what U.S. consumers do to make their holidays special.

Here are 10 interesting insights:
 
• Some 13% of U.S. consumers think a cell phone is a good gift for children aged 6-11, up from just 4% earlier this year.

Buffalo, N.Y. -- Lifestyle brand New Era said it has opened its eleventh global flagship store, located in the West Hollywood shopping district of Los Angeles.

The brand’s first West Coast retail space joins current U.S. locations in New York, Chicago and Atlanta. The 3,300-sq.-ft. store will house licensed and New Era branded headwear, apparel and accessories for men, women and kids.

SALISBURY, N.C. — Food Lion announced that it will now offer its MVP customers copies of Southern Living magazine guide for the holidays. 

Chicago -- A report release Wednesday by ShopperTrak said that sales increased just 0.2% year-over-year for the week ending in Dec. 3, representing a 22.5% decline from the prior week, which held the largest Black Friday in history — both in terms of sales and traffic. 

According to ShopperTrak, this sharp decline in retail sales is typical of the week following Thanksgiving. Although shoppers have an initial burst of activity spurred on by Black Friday sales promotions, they often stay home during the following week. 

New York City -- Saks Fifth Avenue announced Thursday a redesign of the SaksPOV website.

SaksPOV presents a point of view from Fifth Avenue on fashion, culture and art, and the site features robust multimedia content, designer features, Saks brand coverage and lifestyle pieces. SaksPOV launched initially in December 2010.

“We will use SaksPOV as an outlet to engage with our customers and as a portal for our fashion lifestyle content,” said Denise Incandela, CMO and president of Saks Direct.