Marketing Tactics

Deerfield, Ill. -- Walgreens on Tuesday announced the availability of an exclusive new offering for customers that check in at any Walgreens store nationwide through Foursquare.

The drugstore chain said customers that check in via Foursquare instantly will receive a unique scannable coupon via their smartphone, which is redeemable in the store and does not require texting, reply or other steps.


New York City -- A Tuesday report by Mobile Commerce Daily said that Victoria’s Secret is furthering its m-commerce initiative by running mobile commerce-enabled ads that allow consumers to shop directly from their handsets no matter where they are.

The ads are running within Us Weekly’s mobile site.

Two different ads encourage consumers to tap on the ad to be redirected to the company’s landing page, where they can shop the advertised promotions.

New York City -- In a conference call to investors on Tuesday, Foot Locker announced an updated strategic plan and financial initiatives intended to elevate the retailer’s performance for the 2012 to 2016 period.

By Suzy Stewart, DHR International

It appears that 2010 was a real turning point for retailers going to the outside to find experienced and talented omnichannel executives.

Yonkers, N.Y. -- After three consecutive months of improvement, the Consumer Reports Index for March slipped to 46.1, from 49.6 last month.

March's Consumer Reports Index measures overall consumer financial health and showed that the confidence of the American consumer is waning.

Further challenging consumer confidence, The Trouble Tracker Index increased slightly this month to 52.2 from 49.1 in February, and is now at its highest level since August 2011.

ATLANTA — The Martha Stewart brand continues to resonate with consumers, which is why it is no suprise that The Home Depot has extended its agreement with Martha Stewart Living Omnimedia to offer Martha Stewart Living branded products at its 2,000-plus stores through March 2016.

The agreement also calls for an expansion of products offered. 

New York — Stop & Shop announced that its New England and New York Metro divisions and its customers were able to give back more than $22 million in 2011 into the hundreds of communities in which they operate.

Pittsburgh -- Dick’s Sporting Goods said Monday that it will open three new stores in three states on March 7.

A new store in St. George, Utah, will open simultaneously with new locations in Ft. Lauderdale, Fla., and Boardman, Ohio. Giveaways and special events will accompany each opening.

The St. George, Utah, store, the retailer’s third in the state, is located at Red Rock Commons shopping center. The Ft. Lauderdale, Fla., store joins 17 other Dick’s stores in the state and will be located at the Regions Bank Plaza.