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Sports Authority launches its first customer rewards program
Englewood, Col. -- Sports Authority has announced the launch of its first-ever customer rewards program, The League, which offers members 5% back on their total point balances of 100 points or more earned quarterly.
The program offers one of the highest reward funding rates, as well as the lowest reward threshold amongst leaders in the full-line sporting goods retail industry, allowing members qualify for rewards sooner, the retailer said.
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Online shoppers want simple returns, fast delivery
RESTON, Va., and ATLANTA — A simple and convenient returns policy is an important factor in the decision to make a purchase online, a new study form comScore and UPS found. According to the Online Shopping Customer Experience Study, 63% of online shoppers look at a retailer’s return policy before making a purchase. Nearly half said they would shop more often and recommend a retailer with a lenient returns policy, indicating its value in driving customer loyalty.