Marketing Tactics

San Francisco -- Westfield Group said that its Westfield San Francisco Centre has added another celebrated chef to its roster with the opening of La Boulange du Dome by French master baker Pascal Rigo on June 25.

Shoppers at Army & Air Force Exchange Service (AAFES) stores are being encouraged to think clean this summer as part of a promotion involving Unilever.

The global consumer products company is offering a “Salute to Clean Sweepstakes,” in which customers eligible to shop at AAFES stores can enter to win a $1,000 gift card.

“Exchange shoppers can really clean up this summer,” said AAFES chief of staff Col. Thomas Ockenfels.

The deadline for entry to win one of the 15 gift cards is July 19.

By Robert Gordman, president, The Gordman Group

(Editor’s  Note: Retail consultant Bob Gordman offers some interesting insights into what he calls “two of the most dramatically opposite” retail case studies in recent years: lululemon athletica and J.C. Penney Co.)

CINCINNATI — Procter & Gamble has announced that Jordyn Wieber, reigning All-Around World Champion, will serve as an ambassador for P&G Beauty brands, including CoverGirl, Head & Shoulders, Olay and Venus.

Wieber will join fellow teammate Alicia Sacramone as P&G Beauty ambassador, expanding on her existing partnership with P&G and the company's sponsorship of Team USA during the London 2012 Olympic Games.

Plano, Texas -- J.C. Penney Co. has launched a charitable initiative, called jcp cares, that will support a new cause each month by inviting customers to round up their purchases to the nearest whole dollar and donate the difference to the company's featured charity partner. The retailer will join its customers in giving back by making a contribution to its charity partner each month.

The program will be supported by a robust, integrated marketing campaign which will include digital, social, mobile, in-store and direct mail and e-mail components.

Denver -- When consumers search for online coupons and savings, 62% search for store-centric deals, 24% for product-specific coupons, and only 14% search specifically for brand name product discounts online, according to the first Buy-havior Report, from coupon-search engine ShopAtHome.com. The report tracks consumer search habits on the site.

Of the 62% of consumers looking for store-centric savings, Wal-Mart was the most-searched for retailer followed by Kohl’s and Target, respectively.

RACINE, Wis. — SC Johnson has reached an agreement to acquire ITW's (ITW) global Space Bag brand and related assets.

"We're thrilled to add Space Bag to our family of long-respected, leading household brands," said Fisk Johnson, chairman and CEO of SC Johnson. "It will enable us to strengthen our home storage offerings and it's a natural complement to our Ziploc Brand business."

NEW YORK — Macy's is offering Katy Perry fans the chance to see her movie, "Katy Perry: Part of Me," for free just for shopping in its stores. On Saturday, June 30, at more than 650 Macy’s locations nationwide, with any purchase of $50 or more in the Macy’s MSTYLELAB departments customers will receive one ticket to the film.