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Marketing Tactics

  • Target brings back summer 'Black Friday' sale

    MINNEAPOLIS — Target is once again bringing Black Friday to the summer, this year expanding the sale to two full days, July 20 to 21. Target will also hold its first-ever Summer Cyber Week sale from July 22 to 28, featuring daily deals on Target.com for must-have products such as electronics, apparel, baby gear and more.

  • IBM study: Sales from mobile devices up 15% in Q2; social shopping drops

    Armonk, N.Y. -- Mobile shopping rose in the second quarter while social media sales fell, providing an indication of where U.S. retailers may invest in order to capture the attention and loyalty of the digital consumer, according to a new report from IBM.

    The IBM Retail Online Index, a cloud-based analysis of the online retail sector, reported that retailers experienced 15% growth in sales from mobile devices but saw a 20% decline in sales traced to social media based on a much smaller base over this three-month period.

  • New marketer joins Walmart’s tax service provider

    Michael Williams has joined Jackson Hewitt, the nation’s second largest tax preparation firm, as SVP and chief marketing officer.

    Williams joins the tax service provider following a tax season in which the firm saw its relationship with Walmart expand to 2,800 in-store locations from 2,000 locations the prior year.

  • Wounded Warriors are winners with Acosta initiative

    The nation’s leading retailers and consumer brands have joined forces to benefit America’s veterans thanks to an innovative program developed by Acosta Sales and Marketing.

  • School supply company sees a ghost

    School supplies manufacturer It’s Academic announced a new partnership the manufacturer of a vanishing grid line technology.

  • 'Paper, plastic or reusable?' Why variety in brands and bags matters

    By David Asselin, [email protected]

  • Catalina report: Simple demographic targeting on national advertising misses the mark

    New York -- Simple demographic targeting does not weight advertising exposures toward households that have greater purchasing value, according to a study by Catalina Marketing released Monday. The study shows that, for a cross-section of major consumer brands, an average of just 15% of television ad exposures reach the households that account for 80% of sales. Meanwhile, brand advertisers deliver 64% of exposures to households that account for just 2% of sales.

  • Weis Markets celebrates anniversary with 100-day price freeze

    SUNBURY, Pa. — Weis Markets has lowered the prices on over 1,000 staple items and that it will freeze the prices of these products for 100 days in recognition of its 100 year anniversary this year. 

    It is the Company's ninth Price Freeze since 2009.

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