Marketing Tactics

WHITE PLAINS, N.Y. — Heineken USA announced that it has brought Indio, a dark beer that has been sold in Mexico since 1893 to the United States. The beer is now available in 6-pack and 12-packs at locations throughout Chicago,Los Angeles, San Diego, San Francisco, Austin, Dallas, Houston and San Antonio.

WAYNE, N.J. — FAO Schwarz, in honor of its 150th anniversary, has unveiled a walk-around gallery dedicated to Steiff, one of the most renowned European brands, whose signature products have been offered at FAO Schwarz for more than 100 years. "A Gallery of Classic Steiff Collectibles," is displayed prominently throughout the famed flagship location in New York City. The museum quality exhibit will run through early September and can be viewed online at FAO.com.

Walmart and Target were both winners this week as Target announced a deal with Neiman Marcus that makes the distinction between it and Walmart even sharper.

RESEARCH TRIANGLE PARK, N.C. — Eddie Bauer is engaging the software services of ChannelAdvisor to broaden online visibility and simplify the selling process on shopping engines, ChannelAdvisor anounced. Specifically, Eddie Bauer is using Managed Marketplaces and Managed Comparison Shopping solutions.

Seattle -- Nordstrom and British fashion brand TopShop said Thursday they have formed a partnership to launch TopShop and TopMan in-store departments in 14 Nordstrom stores, as well as on Nordstrom.com beginning Sept. 10.   

The joint venture makes Nordstrom the only large U.S. retailer to sell a broad assortment of the British fashion brands' merchandise in-store and online.

TopShop and TopMan have flagship stores in New York, Chicago, Las Vegas and Los Angeles (opening spring 2013).

NEW YORK — The popular British fashion brand Topshop, which has flagship stores in New York, Chicago and Las Vegas, is making its mass retail debut in the United States at Nordstrom this fall.

Beginning Sept. 10, 14 Nordstrom stores will carry an assortment of Topshop and Topman merchandiese. Items will also be available online, making it the only large U.S. retailer to do so.

Retailers scaled back on their promotional efforts in June this year when compared to last year—there were decreases in the number of circulars released by the majority of retailers, as well as a decrease in  the number of pages per circular.

Philadelphia -- Destination Maternity said its third-quarter revenue fell 5.3% to $138.8 million. Wall Street had expected $146.4 million. The retailer cut its third-quarter earnings forecast, citing weaker-than-expected sales.

Same-store sales fell 2.4%.