Marketing Tactics

WAYNE, N.J.  — Toys"R"Us, Nickelodeon and Playmates Toys have a potential cash cow on their hands with the revamped "Teenage Mutant Ninja Turtles" CG-animated series and corresponding line of action figures, vehicles, role play items and playsets. The series premieres Saturday, Sept. 29, at 11:00 a.m. (ET/PT) with a one-hour special event. The toys, developed by Playmates, is available in stores and online.

NEW YORK — The Deloitte Consumer Spending Index continues to rise, thanks to improvements in the housing market.

Palto Alto, Calif. -- Shopkick, the location-based shopping app that rewards shoppers for walking into stores and interacting with products, and Macy's, announced a full national rollout in more than 800 Macy’s stores of the shopping application.

Dollar General shoppers have until Aug. 19 to participate in a PepsiCo cause marketing initiative involving country mega star Brad Paisley.

PLANO, Texas — JCPenney has enlisted the services of Nina Garcia, a well-known fashion expert to help the company become more of a style destination. Garcia, who serves as fashion director of Marie Claire and as a judge on the fashion reality show, "Project Runway," will serve as the company's resident style voice and fashion collection curator.

Salisbury, N.C. -- Food Lion on Wednesday expanded its new brand strategy to 269 stores in North Carolina and South Carolina. With the expansion, Food Lion has more than 700 locations operating under rebranding, representing more than 60% of its store base. 

The new strategy offers customers lower prices on 6,000 items, a greater emphasis on private brands,  enhanced produce and an easy and convenient shopping experience, such as faster checkout. To support its new strategy, the company created approximately 800 new jobs.

Frank Rescigna is the new president of worldwide licensing at Guess? Inc.

In his new role Rescinga will report to Guess CEO and co-founder Paul Marciano. Rescinga previously served as president of Viva, a Guess eyewear licensee.

Chicago -- Amazon ranks as the coolest mobile or social affiliate program,  according to a survey conducted by EPiServer, a provider of multichannel digital marketing and e-commerce software. The  survey was conducted among CEOs, VPs, directors and e-commerce managers at more than 94 organizations including retailers, manufacturers, wholesalers, catalogers, web-only merchants and local-retailers.