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Marketing Tactics

  • Target’s holiday plans include new price match and more in-store digital capabilities

    Minneapolis -- Target announced that, for the first time ever, it will offer shoppers the ability to match select online competitors’ prices in its stores between Nov. 1 and Dec. 16. Qualifying online retailers include Amazon.com, Walmart.com, BestBuy.com and Toysrus.com.

  • Kmart introduces Latina Smart internship program

    HOFFMAN ESTATES, Ill. — Kmart is looking for five interns for a new program designed to provide opportunities to Hispanic women.

  • Neiman Marcus arrives at Target

    NEW YORK — Target and Neiman Marcus have revealed their holiday collection, which features 24 of America's top designers. The collection will be available Dec. 1 at all Target and Neiman Marcus stores, as well as online at Target.com and NeimanMarcus.com.

  • NRF survey details holiday spending plans

    Washington, D.C. -- Most consumers will take a conservative approach with their holiday gift-giving budgets, according to NRF’s holiday consumer spending survey conducted by BIGinsight. The average holiday shopper will spend $749.51 on gifts, décor, greeting cards and more, up slightly from the $740.57 they spent last year. NRF forecasts that holiday sales will increase 4.1% to $586.1 billion.

  • Justin Bieber to front Adidas Neo campaign

    HERZOGENAURACH, GERMANY — Adidas has named Justin Bieber as the face of its Neo label.

    As part of his two-year agreement with Adidas, Bieber will make appearances for the label in its major markets throughout 2013 and share its latest news and collections through his vast social media reach. He will front Neo's seasonal campaigns under its "Live Your Style" positioning, with spring/summer 2013 to debut in February.

  • Togo’s plans to add 25-30 locations in Oregon

    San Jose, Calif. -- Togo's is aggressively targeting Oregon for expansion. The sandwich chain has fueled its development plans based on recent success of its Oregon franchisees.

    The company aims to open 25-30 restaurants throughout Oregon in cities such as Portland, Eugene, Hillsboro, Bend, Medford, Salem, Klamath Falls, as well as Vancouver, Wash., over the next several years.

     

  • Target firing on all cylinders for the holidays

    MINNEAPOLIS — Target is enticing shoppers this holiday season with new initiatives including price match, exclusive gift offerings and shoppable advertisements.

    “Target’s holiday plans are built around an outstanding shopping experience, exclusive merchandise and competitive prices,” said Gregg Steinhafel, Target Chairman, president and CEO. “Our guests will be able to shop with confidence this holiday season knowing that we are intensely focused on providing them the right merchandise at the right price.”

  • 'Revenge' is sweeter with first-ever Target and Neiman Marcus advertising integration

    MINNEAPOLIS — Target Corp. and The Neiman Marcus Group will promote their upcoming joint holiday collection by serving as the sole sponsors of the mid-season finale of the hit ABC television show “Revenge.”

    In place of standard broadcast commercials, the retailers are working directly with the creative team of “Revenge” to create original content incorporating the Target and Neiman Marcus holiday collection. The show will air on Nov. 11.

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