Marketing Tactics

Vince Bove was named SVP and chief marketing officer at Reflect, a Dallas-based provider of software for digital signage networks at some of the nation’s leading retailers.

In his role as SVP, Bove will be responsible for business development and sales in the central and western United States.　In his capacity as chief marketing officer, he will assist Reflect clients with insightful shopper engagement strategies for their brand at the point-of-sale, and help them utilize the capabilities of the Reflect product line.

Washington, D.C. -- The National Retail Federation’s 2012 holiday consumer spending survey conducted by BIGinsight showed that 81.1% of shoppers will purchase at least one gift card and will spend an average of $156.86 on gift cards, the highest amount in the survey’s 10-year history. Total spending on gift cards will reach $28.79 billion.

According to NRF’s first holiday survey, released in October, six in 10 (59.8%) of those polled said they’d like to receive gift cards this year, up from 57.7% last year.

The overall trend has been similar to what we saw last month with a marginal decrease in the number of circulars, while increases were seen in page counts per market. Average pages per market saw 10% increase this year October when compared with the same month last year.

New York -- A report released Wednesday by the International Council of Shopping Centers and Goldman Sachs found that consumers are more willing to spend this holiday season.

According to the 2012 Holiday Spending Intentions Survey, 19% of consumers plan to spend more (and 5% plan to spend substantially more) on holiday gifts this year versus last year.  This is the highest percentage of consumers reporting they intend to increase spending over the previous holiday season since ICSC began asking the question in 2004.

By Victor Ho, CEO, FiveStars

Meijer has made it so shoppers don’t have to pore through circulars on Thanksgiving Day and then wake at 3 a.m. to wait in line and jostle with other customers on Black Friday.

Meijer said it is making holiday shopping easier for customers this year by offering aggressive Thanksgiving Day and Black Friday doorbuster deals on popular brands all day long while supplies last.

New York -- Survey results released Tuesday by Accenture found that half of U.S. consumers are likely to make a small luxury purchase in the next six months, including 53% who are likely to purchase specialty food or drinks, 48% to purchase luxury clothing and 48% to purchase luxury personal care products.

New York -- Foot Locker announced Tuesday the introduction of SIX:02, an elevated retail concept featuring fitness apparel and athletic footwear for women.

The first three stores will open for the holiday season in Stamford Mall in Stamford, Conn., Willowbrook Mall in Wayne, N.J., and North Star Mall in San Antonio, Texas.

SIX:02's concept is based on being the first-to-market design around a broad assortment of women’s athletic brands in an environment created specifically for that female customer, according to Foot Locker.