Marketing Tactics

BEVERLY HILLS, Calif. — Kathy Ireland has been named chief designer for Royal Footwear & Accessories, and is launching her own line of footwear with the company in spring 2015.

Key elements in the collection will include soft footbeds and flex insoles with lightweight outsoles that will incorporate traction technology throughout the footwear brand.

Willow Grove, Pa. -- Blo/Out Blow Dry Bar will open its third salon in Willow Grove Park this summer. The new, no-appointment-necessary, no-cut, no-color blow dry bar brand from Philadelphia has signed up for 1,300 sq. ft.

Blo/Out Blow Dry Bar stylists wash and dry hair and blow it straight, wavy, curly or up. Customers choose from eight styles. Additional services include scalp massages, makeup, custom styling and a new 20-minute dry styling treatment.

NEW ALBANY, Ohio — In an effort to clean up its image following CEO Mike Jeffries' controversial comments regarding the type of people he would prefer to see donning his clothing, Abercrombie & Fitch is launching an anti-bullying campaign and college scholarship program.

SIDNEY, Neb. — Cabela’s drew record attendance at its 2013 annual meeting of shareholders June 5 in Sidney, Neb., home of company headquarters.

A crowd of more than 3,000 gathered June 4 to catch a performance by Cabela’s ambassador and Academy of Country Music Entertainer of the Year Luke Bryan, with fellow country star Jon Pardi, at the Cheyenne County Fairgrounds.

Portland, Maine – Consumers younger than 35 are nearly twice as likely to download a mobile app from a retailer or brand as those older than 50, according to data from a new survey conducted by CashStar and Digital Research. More than half of consumers who download retailer or brand mobile apps are use them at least once a week, most commonly for coupons, discounts and sales.

FORT WORTH, Texas — RadioShack continues courting younger customers, this time by hosting an appearance at one of its Manhattan stores by Muve Music-featured R&B artist Fantasia.  

Fantasia is best known for winning the third season of American Idol. She is also a Grammy Award winner.

Washington, D.C. -- Madison Marquette Retail Services has announced the launch of its redesigned Center Social, a website that offers research, best practices and other resources related to using social media to market shopping centers.

HAMILTON, N.J. — Bai Brands, makers of a line of all-natural, 5-calorie, antioxidant-infused beverages, has promoted Ken Kurtz to the role of president. Kurtz will be charged with leading the company's sales efforts globally.

Kurtz sits alongside COO Barak Bar-Cohen and CFO Ari Soroken, who make up the company's executive leadership team.