Marketing Tactics

FORT WORTH, Texas — RadioShack continues courting younger customers, this time by hosting an appearance at one of its Manhattan stores by Muve Music-featured R&B artist Fantasia.  

Fantasia is best known for winning the third season of American Idol. She is also a Grammy Award winner.

Portland, Maine – Consumers younger than 35 are nearly twice as likely to download a mobile app from a retailer or brand as those older than 50, according to data from a new survey conducted by CashStar and Digital Research. More than half of consumers who download retailer or brand mobile apps are use them at least once a week, most commonly for coupons, discounts and sales.

HAMILTON, N.J. — Bai Brands, makers of a line of all-natural, 5-calorie, antioxidant-infused beverages, has promoted Ken Kurtz to the role of president. Kurtz will be charged with leading the company's sales efforts globally.

Kurtz sits alongside COO Barak Bar-Cohen and CFO Ari Soroken, who make up the company's executive leadership team.

Washington, D.C. -- Madison Marquette Retail Services has announced the launch of its redesigned Center Social, a website that offers research, best practices and other resources related to using social media to market shopping centers.

NEW YORK — Coty has promoted Catherine Walsh to the newly created position of SVP of corporate communications. The company will look to Walsh to help strengthen its global brand-building efforts.

Retailers looking for insight into popular new products in the candy and snacks world can thank organizers of the Sweets & Snacks Expo for doing some heavy lifting.
 
A panel of experts at the 17th annual event sifted through hundreds of samples prior to the sold out trade show in Chicago and found eight worthy of the distinction of “Most Innovative New Product.”

Little Rock, Ark. – By focusing on its brand story and collaborative boards, Southern lifestyle retailer Bourbon & Boots has dramatically increased cross-channel traffic through its presence on the Pinterest social network.

Founder Matt Price described how Bourbon & Boots has maximized the value of its Pinterest activities during a session at last week’s Internet Retailer conference in Chicago.

BENTONVILLE, Ark. — Sam's Club CEO Rosalind Brewer announced the launch of a collaborative program supporting small business owners and entrepreneurs in 25 cities. The Grow Your Business Boot Camp series offers hands-on training seminars backed by a funding commitment of $500,000 from Sam's Club.