Marketing Tactics

Fremont, Calif. -- Men’s Wearhouse has launched its sixth annual National Suit Drive, with a goal to collecting 150,000 gently used professional clothing items through July 31, to donate to unemployed men and women who are trying to re-enter the workforce.

In its first five years, the Men’s Wearhouse National Suit Drive collected more than half a million pieces of business attire, including 120,000 suits.

FREMONT, Calif. — Men’s Wearhouse is looking to find new homes for used men’s and women's business attire, including suits, and in the process, looking to generate foot traffic to its stores. 

The company has launched its sixth annual National Suit Drive and has set a goal to collect 150,000 gently used professional clothing items through July 31, to donate to unemployed men and women who are trying to re-enter the workforce. 

GLENDALE, Calif. — Nestlé Butterfinger and Twentieth Century Fox Consumer Products have announced that Bart Simpson has officially been reunited with the Butterfinger candy bar.

CITY OF INDUSTRY, Calif. — Newegg, a leading electronics-focused e-retailer in the U.S., has launched a “flash sale” site, NeweggFlash.com.

A carefully designed customer experience is the cornerstone of modern omni-channel customer relationship marketing. Retailers painstakingly craft marketing messages and engagement strategies that a customer will encounter at a specific time, in a specific place, via a specific channel. The experience often has some flexibility built in so it can adapt to individual customer behavior, wants and needs.

Los Angeles -- Sports Chalet has unveiled a sleek, smaller format in downtown Los Angeles, opening a 27,000-sq.-ft. store at Brookfield Properties’ FIGat7th mall. The center, which opened in 1986, reopened last year after a $40 million renovation.

The modern layout, designed by Gensler, puts the emphasis on education and training, and features a dedicated central area, called the “Expert Center,” for classes and clinics. The new layout also includes flexible fixtures and modules that allow for the store to be transformed overnight.

Naperville, Ill. – OfficeMax Inc. is expanding its offering of private-label writing products by 75%. The new products include pens, mechanical pencils, highlighters and permanent markers. OfficeMax is offering more private label writing items while it is also restyling existing ones.

"Our new and re-styled OfficeMax brand writing products round out our private brand solutions to meet a variety of price points and writing needs for our customers," said Ronald Lalla, executive VP, chief merchandising officer at OfficeMax.

FORT COLLINS, Colo. — Anheuser-Busch’s Fort Collins brewery is celebrating its 25th birthday.

The brewery took nearly three and a half years to construct, and according to the company was designed based on generations of brewmaster expertise. The state-of-the-art fixture has since undergone three expansions, with the last one having been completed April 2003, and which included a brewhouse renovation, additional grain silos, expansion of the fermentation and aging cellars, an additional warehouse and a new truck entrance.