Marketing Tactics

Procter & Gamble, a Worldwide Olympic Partner, kicked off the company’s Thank You Mom campaign with its Raising an Olympian series featuring Olay athlete Lindsey Vonn (United States), Gillette athletes Felix Neureuther (Germany) and Sven Kramer (Netherlands) and Pantene athlete Elena Ilinykh (Russia).

The launch of the Thank You Mom campaign marks 100 days to go until the start of the Sochi 2014 Olympic Winter Games and is supported by more than 15 P&G brands around the globe such as Pampers, Head & Shoulders and Covergirl.

GNC will be leveraging Dunnhumby’s customer-centricity solutions across all facets of its marketing to more effectively segment and engage with in-store and online customers. This will include personalized communications and offers to shoppers through both online and offline channels.

Davenport, Iowa -- Von Maur Department Stores has opened its first location in the Northeast. The Midwest retailer opened a 140,000-sq.-ft. store at Eastview Mall in Victor, N.Y., which is just outside of Rochester.

Rakuten LinkShare saw strong third quarter results in its global performance marketing network. Along with double-digit growth, the affiliate network reported a significant increase in the percentage of sales transacted on mobile devices.

The company reported an increase in same store sales in the U.S. of 22% year-over-year, and an increase in same store sales in the U.K. of 34% year-over-year.

Pittsburgh – GNC Holdings Inc. will use customer-centricity solutions from dunnhumbyUSA across all facets of its marketing to more effectively segment and engage with in-store and online customers. This will include personalized communications and offers to shoppers through both online and offline channels.

Seattle -- Starbucks is now offering gift cards that can be sent via Twitter. Under the company’s new “tweet-a-coffee program,” customers in the U.S. can sync their Starbucks account to their Twitter account and tweet to @tweetacoffee and the Twitter handle of the gift recipient, which will then send the recipient a $5 digital eGift.

Winston-Salem, N.C. — Krispy Kreme has announced the grand opening of a new Doughnut Factory in Doraville, Ga., for Oct. 29. The first 100 guests in line will receive free doughnuts for a year and commemorative T-shirts. The newly constructed, freestanding 2,300-sq.-ft. store includes a drive-through.

Today, Krispy Kreme operates more than 785 locations in 22 countries around the world.

The Walt Disney Company said it would enter China in 2015 with a new retail location planned for Shanghai that measures 10,800-sq.-ft. on a 53,000-sq.-ft. site in the heart of the city’s financial district.
Disney currently operates 340 worldwide locations but until this week’s announcement in Shanghai had steered clear of opening stores in mainland China.