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Marketing Tactics

  • Brand Keys: Holiday spend down 5% in 2013

    New York – The average consumer will spend $825 on holiday purchases in 2013, a 5% drop from last year. According to the new Brand Keys annual holiday survey, only 19% of shoppers surveyed indicated that they started shopping for the holidays in October, 5% fewer than 2012.

  • How to get noticed on the Internet

    A pricing glitch on Walmart.com this week generated enormous publicity and did more to promote the retailer’s e-commerce business in advance of the holiday season than any of its other marketing efforts.

  • Tommy Bahama scores touchdown with officially licensed NFL apparel

    Tommy Bahama has entered into an agreement with the National Football League to create an officially licensed collection of premium lifestyle apparel. This collaboration will yield a distinctive series of highly focused Tommy Bahama lifestyle apparel custom designed solely for the NFL.

  • BJ’s Wholesale gears up for Black Friday week

    BJ's Wholesale Club is spreading its Black Friday deals across an entire week (Sunday, Nov. 24 through Sunday, Dec. 1), excluding Thanksgiving on Thursday, Nov. 28. The retailer says it is offering more than twice as many Black Friday deals this year as it did last year.

  • Early Bird Deadline for Retail Store of the Year

    New York -- Chain Store Age invites retailers, design firms, architects and suppliers to submit entries for its 32nd annual Retail Store of the Year design competition. Deadline for submission is December 23, 2013. There is a reduced entry rate for submissions received by Nov. 29.

    The competition is open to stores and restaurants that opened between November 30, 2012 and December 6, 2013.

  • Starbucks makes push to hire veterans, active duty spouses

    With plans to more than double its 200,000 global workforce in the foreseeable future, Starbucks is making a push to hire veterans and active duty spouses, much like other retailers like Walmart and Home Depot.

    In addition, a store in Lakewood, Wash., and a store in San Antonio, Texas, will begin sharing a portion of each transaction with nonprofit programs Operation GoodJobs and Vested in Vets as part of a commitment to establish five such stores in joint base communities around the United States.

  • Michaels offers interactive holiday help

    Irving, Texas – Michaels is offering a free, interactive “Just Add Wishes” DIY site to help consumers with holiday needs. From Nov. 11 through Dec. 24, kids can interact with a live elf through streaming video.

  • Togo’s announces nine franchise agreements in California

    San Jose, Calif. — Togo’s Eateries has announced signed development agreements with new and existing franchisees to open nine new restaurants in markets across California. The company will open two restaurants in downtown Los Angeles, two in midtown and downtown Sacramento, and single units in San Jose, Santa Cruz, Riverbank, El Centro and Petaluma.

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