Marketing Tactics

New York -- A marketing stunt ended up driving hundreds of visitors to entertainment and events retailer Make Meaning’s location on the Upper East Side of Manhattan. Inspired by the creativity of the infamous and elusive guerilla street artist Banksy, whose handiwork has been popping up around New York City for the past month, the CEO and CMO of Make Meaning arranged for renowned New York street artist Alex Gardega to spray paint the façade of the building with a Banksy-esque silhouette in the middle of the night.

Dodgeville, Wis. – Lands’ End will offer free shipping to all customers on purchases more than $50 as part of its standard customer offerings. U.S. customers will also have the option to upgrade to two-day UPS shipping for $5.

Pittsburgh – Dick’s Sporting Goods and ESPN have entered a multi-year agreement in which Dick’s will serve as the exclusive e-commerce provider of licensed merchandise and sporting goods on ESPN.com and related digital properties.

Wayne, N.J. – The time may have come to change the name of Black Friday to Black Thursday. According to multiple media reports, Toys ‘R’ Us will open stores at 5 p.m. on Thanksgiving night.

Lands’ End will offer free shipping to all customers on purchases more than $50 as part of its standard customer offerings. U.S. customers will also have the option to upgrade to two-day UPS shipping for $5.

New York -- Macy’s shoppers will be able to see it, scan it, shop it this holiday season with the chain’s upcoming integration of NantMobile’s iD visual recognition technology. The new Macy’s Star Gifts app, powered by iD, empowers mobile shoppers to leverage visual recognition technology to purchase items from Macy’s Star Gifts assortment while on the go. Whether they scan it from a catalog, magazine ad or even from an outdoor billboard, Macy’s will deliver mobile access to product information, gift-giving assistance and much more.

New York -- Target is celebrating the launch of Sonia Kashuk's new line bath and body products collection with a larger-than-life art installation and pop-up store in New York City's Grand Central Station. The centerpiece of the space is a gleaming white bathtub on a platform that is raised some eight feet off the floor. A live model sits in the tub, which is surrounded by bubble-like balloons.
 
The new line, which includes shower gels, body lotions, loofas and shower caps, is on display in the pop-up and available for sale.

New York – Nespresso is opening an in-store “Boutique-in-Shop” at the Macy's Herald Square on 34th Street in New York City. Nespresso coffee specialists will be present to offer demonstrations of Nespresso machines and guide customers through the profiles of the 21 Grand Cru coffees.

This is the second Nespresso Boutique-in-Shop within a Macy's store.