Marketing Tactics

By David Weinberger, CBX

Genius Brands International has a roster of new licensing partners to create merchandise based on Stan Lee’s Mighty 7 (SLAM 7), the animated film trilogy created together with Stan Lee’s POW! Entertainment and Archie Comics.

Factory Entertainment has secured a worldwide toy license for the franchise.

Coupons.com has appointed Lance M. Meyerowich as the company’s VP of investor relations. Meyerowich, who has two decades of experience on Wall Street, will report to CFO and chief operating officer Mir Aamir.

“Lance is extremely well known and respected in the financial community,” said Aamir. “I’m thrilled that he’s joining our growing team.”

New York -- Shopko is leveraging social media to promote its expanded assortment of national brands. The retailer is holding an eight-week Facebook contest offering participants a chance to win prize packages associated with the featrued brands.

Shopko is leveraging social media to tout its expanded brand assortment. The retailer is holding an eight-week Facebook giveaway offering participants a chance to win prize packages featuring some of the national brands it carries.

Now through March 28, customers can enter to win a Rachael Ray cookware set, Dyson upright vacuum, SodaStream, Keurig coffee maker, Crock Pot, Ninja kitchen system, KitchenAid stand mixer or Shark steam mop.

Bridgeview, Ill. -- Rose Paving Company is set to support the efforts of the ASPCA (The American Society for the Prevention of Cruelty to Animals) through a multi-event fundraising campaign in 2014. Rose Paving will host a fundraising activity at industry trade shows and expos across the country, giving registered attendees the opportunity to help support the ASPCA’s mission to prevent cruelty towards animals.

Food Lion has unveiled a new online tool, MVP Coupon Hub, to make accessing grocery coupons online easier for customers.

The new tool, found on the grocer’s website features load-to-card and printable coupons.

Nashville, Tenn. – Kirkland’s Inc. reported improved year-over-year net sales for the full fiscal year 2014 but a decrease in the fourth quarter. Net sales increased 2.7% to $460.6 million during fiscal 2014, compared with $448.4 million the prior fiscal year, while same-store sales rose 0.5%.

During the fourth quarter, net sales decreased 4.2% to $156.1 million, compared with $162.9 million in the previous fourth quarter. Same-store sales were flat.