Marketing Tactics

To launch a new big and tall menswear line Macy’s drafted the biggest and tallest person it could find — Shaquille O’Neal.

Green Mountain Coffee Roasters, the company behind Keurig brewing technology, and retailer Krispy Kreme announced that the companies have reached an agreement to bring Krispy Kreme signature coffee to K-Cup packs for the Keurig brewing system.

The companies are set to launch Krispy Kreme coffee K-Cups in both Smooth and Decaf by the end of 2014. The packs will be available at Keurig.com and KrispyKreme.com, as well as select Krispy Kreme shops, grocery, retail and away-from-home channels across the United States.

Sears has launched a new service powered by the chain’s Shop Your Way mobile app that enables customers to pick up their online purchases at any Sears store within five minutes of arrival.

Leiden, Netherlands – Ikea Group reported progress in its “People and Planet Positive” sustainability strategy during fiscal year 2013. Highlights include:

• Sold 22.4 million LED products, including 12.3 million LED bulbs.

• Ikea Group has committed to own 137 wind turbines and installed 550,000 solar panels, taking the company closer to producing more renewable energy than the total energy it uses by 2020.

By David Weinberger, CBX

Genius Brands International has a roster of new licensing partners to create merchandise based on Stan Lee’s Mighty 7 (SLAM 7), the animated film trilogy created together with Stan Lee’s POW! Entertainment and Archie Comics.

Factory Entertainment has secured a worldwide toy license for the franchise.

Supervalu plans to host its first-ever national sales expo, Sales 4 All Seasons, this summer.

It’s no secret that today’s teens and twenty-somethings have grown up on social media and see it as an extension of their everyday lives. But retailers who think they can just display a bunch of wares on a social media page and attract Millennial shoppers are sadly mistaken. A panel of five exceptionally bright and well-spoken Millennial consumers ages 16-21 (all offspring of prominent retail IT figures) at the recent Retail ROI “Super Saturday” event in New York gave some frank insight into how Millennials view social media.