Marketing Tactics

The Michaels Companies is moving onto Etsy's turf.

For almost half a century, one-dimensional (1D) barcodes have served as the backbone of retail, facilitating inventory tracking and point-of-sale transactions.

Claire’s has teamed up with another national retailer — in time for the holidays.

Owner Driven Brands is also opening combined Take 5 Oil Change and Car Wash locations.

Amazon is releasing several new features designed to improve the performance of ads on its platform, including AI-based image generation.

A large majority of holiday shoppers plan to use Black Friday and Cyber Monday sales to find items for themselves.

JCPenney's holiday campaign includes lots of savings opportunities — including many items offered at 2019 prices and the chance to take home a free diamond item.

In the latest Numerator survey, 61% of consumers are planning to celebrate Halloween, compared to 65% in 2022.