Marketing Tactics

Cambridge, Mass. – More than three-quarters of digital marketers say loyalty program success depends on how well they do personalization. According to “Refresh Your Approach to 1:1 Marketing,” a new survey of digital marketers from Forrester Consulting on behalf of ExactTarget Marketing Cloud, about half (48%) of digital marketers say they face challenges in personalizing individual consumer interactions.

Melville, N.Y. - Global Facility Management & Construction has named “J.A.C.K.: Join A Cause for Kids” as the first recipient of its “Global Gives Back” initiative, an annual charitable program designed to give back to the community. Sean and Lauryn Blank presented the donation to the charity’s founder in memory of his son, Jack Perlungher during Global’s recent 10-year anniversary summer event.

Sterling, Va. - Social media demonstrated the best cost-efficiency of all major online advertising channels in second quarter 2014, coming in at 70% below the industry average for cost and showing a 32% cost decrease quarter over quarter. According to the Q2 2014 Media Intelligence Report from Neustar Inc., social’s reach-efficiency was 286% better than the next channel, portals, and its ability to reach exclusive users (not seen in other channels) improved by 65% quarter over quarter.

Seattle – Nordstrom Inc. is making it easier for its customers to shop on Instagram. The retailer has become the first company to launch the Like2Buy platform, which is designed to enable a more seamless shopping experience for customers on Instagram.  Like2Buy allows Nordstrom.com customers to directly purchase items featured on the retailer’s Instagram page.

Denver -- Luxury vacation club company Inspirato will open five interactive experience centers in high-end shopping centers across the country over the next few months.

Boston - Nearly 80% of college students describe themselves as “more cost-conscious this year than a year ago.” However, according to a recent back-to-school survey of 1,420 U.S. college students by college marketing agency Fluent, students said they are willing to make an exception to the low-spending rule and anticipate spending “more than they should” in select categories, specifically clothing, technology and dorm room accessories.

Following are key highlights from the survey:

Nordstrom is partnering with Curalate to launch Like2Buy, a platform that aims to offer consumers a more seamless shopping experience via Instagram.