Marketing Tactics

Cognizant's Sushant Warikoo shares his five retail predictions for the new year.

Despite growing concerns about the impact of social media on the nation’s youth, teens continue to use these platforms at high, “almost constant” rates.

To successfully navigate shifts in consumer behavior, brands must embrace innovative strategies and reimagine loyalty.

Walmart is going down to the wire for last-minute holiday shoppers.

eBay is offering its online consignment selling experience in the physical world – via bus.

Sam’s Club continues to augment the features of its retail media network.

Target is aiming squarely at holiday shoppers who haven’t finished (or maybe even started) making their seasonal purchases yet.

The holiday shopping season got off to a good start in November.