Marketing Tactics

Improved merchandising strategies and marketing execution at Big Lots has president and CEO David Campisi feeling good about prospects for a company that continues to distance itself from its closeout roots.

Tampa, Fla. -- Hyde Park Village and Art Production Fund will present a public installation by Jessica Craig-Martin, consisting of 46 banners on display at the Tampa luxury retail locale. These public art works will be the first in a series of outdoor exhibitions, and will be on view at Hyde Park Village beginning Sept. 19.

Duck brand is looking to further engage crafty folks with its latest product: the first-ever scented duct tape.

Duck Tape Scents are available in six colors:

The National Retail Federation has hired Mary Heitman as VP of retail programs.

Heitman previously served as director of events and deputy director of development for the Trust for the National Mall, where managed corporate sponsorships and events designed to increase donor engagement, identified and cultivated prospects and leveraged relationships in the government affairs and corporate community. Prior to the Trust for the National Mall, she owned and operated a private marketing and fundraising firm and served as finance director for the Republican National Committee.

New York -- Gap is returning to television. The brand debuted four commercials that will air on TV, in cinema, in stores and online. Created by Academy Award-nominated director David Fincher, the films were created with Wieden+Kennedy New York as part of Gap's new marketing campaign, Dress Normal. The TV campaign launches in the United States and United Kingdom in the week of Sept. 1.

Peoria, Ill. -- Cullinan Properties announced that Prasino Restaurant at the Streets of St. Charles near St. Louis is in the process of securing new ownership by a group of investors.

Prasino opened at the Streets of St. Charles on April 22, 2013, and has been listed as “The Best New Restaurants in St. Louis” and awarded “A-List Breakfast Winner” for its Paris Benedict, by St. Louis Magazine.

Fort Worth, Texas -- RadioShack is partnering with Defense Mobile Corp., a Connecticut-based veterans mobile service company to be the exclusive national retailer for Defense Mobile's new nationwide 4G LTE mobile services.

RadioShack will begin offering Defense Mobile's branch branded mobile services exclusively to the 51.6 million members of the U.S. military community, including those actively serving (including members of the Reserve and National Guard), veterans and their family members, planned for September.

Destination XL president and CEO David Levin credited increased traffic and higher conversion rates for helping drive sales in the second quarter.

Although charges related to the decision by Destination XL to exit the Sears Canada Direct business resulted in the retailer’s net loss growing to $4 million in the quarter, from $1.6 million a year earlier, total sales fared better, increasing 6% to $103.7 million, compared with $98 million in the second quarter of fiscal 2013. Same-store sales rose 7%.