Amazon, OpenAI expanding partnership to almost $140BAmazon is making a major multi-billion commitment to collaborate with OpenAI on the development of innovative artificial intelligence solutions. True Beauty Lashes offers virtual lash matching and try-onA direct-to-consumer beauty brand is in a new partnership to let consumers find the lashes that best match their individual characteristics and then get a virtual preview. Retail Technology News: January update Retailers in January 2026 focused technology efforts in areas including virtual try-on, unified commerce and agentic shopping. Google launches new agentic commerce standard Google is offering a new open standard designed to enable a seamless shopping experience based on agentic artificial intelligence. Three tech questions NRF 2026: Retail’s Big Show will answer The annual NRF "Big Show" will once again serve as a bellwether for the direction retail technology will take in the coming year. How retailers are struggling with technology and customer expectations A sizable percentage of retailers report having difficulty with the pace of technology change and delivering shoppers’ desired in-store experience. First Previous 1 2