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Chain Store Age conducts digital media survey
New York City -- Chain Store Age is conducting a brief survey designed to take retailers’ “new” media temperature. Together with shopping center owner Forest City Enterprises and research firm Alexander Babbage, Chain Store Age is surveying our retail readership to find out what retailers nationwide are doing in terms of social, mobile and other digital media initiatives.
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Play ball! JCPenney CMO to open baseball camp
NEW YORK — Mike Boylson, formerly EVP and CMO of JCPenney, has traded retailing for baseball. The 32-year JCPenney veteran, who officially stepped down from the company on July 1, and a friend are opening a franchise of D-Bat, a baseball and softball training academy, Advertising Age reported. The facility is due to open this fall.