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Walmart increased promotional activity in February
As Walmart CFO Charles Holley noted recently during an investor conference, the company was pleased with its February sales. Unseasonably warm weather surely played a role as did a surge in promotional activity which seems oddly inconsistent with the company’s renewed emphasis every day low prices. The number of ad pages increased 58% to 41 total pages compared to 26 the prior year, according to promotional research firm Market Track.
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Mild weather helps sustain retail growth in February
WASHINGTON — February retail sales rose 8.6% over last year, marking 20 consecutive months of sustained growth, The National Retail Federation reported Tuesday.
The seasonally adjusted increase -- stronger than expected -- was 0.5%, which excludes automobiles, gas stations and restaurants.