Events

New York -- Saks Fifth Avenue Off 5th announced that it plans to open a new store in Atlanta, Georgia on July 18.

The 28,000-sq.-ft. store will be located in the Outlet Shoppes at Atlanta at Woodstock.

The store will be the third Saks Fifth Avenue Off 5th in metropolitan Atlanta, but will be the first store to be modeled after the company’s “luxury-in-a-loft” store design, which highlights the merchandise and facilitates easy shopping.

FT. LAUDERDALE — National retail brand builder Zimmerman Advertising has shaken up its leadership team. It appointed former Papa John's International CMO Andrew Varga to agency president and promoted its current president Pat Patregnani to CEO. 

West Bridgewater, Mass. -- Shaw’s plans to close six stores operating under its namesake banner by Aug. 3. The locations targeted for shuttering include four stores in the Massachusetts towns of Fall River, Fairhaven, Stoughton, and Taunton and two stores in the Rhode Island towns of Westerly and Woonsocket.

MENOMONEE FALLS, Wis. — Kohl’s wants to keep its Wild Theater program at the Milwaukee County Zoo alive and well, so it plans continued support through a $1.5 million donation throughout a three-year period to the Zoological Society of Milwaukee County.

MADISON, Wis. — The Oscar Mayer Wienermobiles, the country’s longest-running mobile marketing campaign, are trying out a different type of mobile space with the brand’s launch of its first-ever Wienermobile Run program.

Oscar Mayer is leveraging social media to engage existing and would-be fans. First, the brand is encouraging people to visit WienermobileRun.com, where they can join their favorite Wienermobile team. Those who do will receive a team bumper sticker while supplies last, and help their team earn points. 

NEW YORK — Saks Fifth Avenue Off 5th is opening its third store in metropolitan Atlanta, but the 28,000-sq.-ft. space at the Outlet Shoppes of Atlanta at Woodstock will be the first modeled after the company’s “luxury-in-a-loft” design.

FAIRFAX, Va. — ThinkGeek.com is taking the merchandise it offers on its e-commerce site to Booth #5541 at the San Diego Comic-Con, from July 17-21.

The Limited helped changed the way women shop for apparel 50 years ago and this month it is commemorating the occasion with digitally inspired promotions the company’s founders could never have imagined.