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  • Field & Stream plans omnichannel promotion for store opening

    Pittsburgh - Field & Stream is celebrating the opening of its new store in Erie, Pennsylvania on June 13 with an omnichannel promotion. The promotion centers around the first-ever Field & Stream Camp 1871, an overnight camping event June 12-13.

  • Field & Stream marks store opening with omnichannel promotion

    Field & Stream is celebrating the opening of its new store in Erie, Pa., June 13 with an omnichannel promotion. The promotion centers around the first-ever Field & Stream Camp 1871, an overnight camping event June 12-13.

  • GMDC honors Lou Martire with Lifetime Achievement Award

    Energizer Household Products’ Lou Martire, VP trade development, was honored Saturday evening with the 2014 GMDC Lifetime Achievement Award in recognition of his contributions to the industry.

    “This award was developed to really honor and acknowledge people who make a real difference in our industry,” said Bill Anderson, GMDC chairman and group VP at H-E-B. “They’re just very, very special people.”

  • CMOs chart new direction at GRMA event

    Thought-provoking presentations and forward-looking exchanges dominated the annual gathering of the Global Retail Marketing Association’s (GMRA) Executive Leadership Forum at the Don Cesar resort on St. Petersburg Beach, Fla.
     

  • Pure Leaf Iced Tea expands partnership with TV personality Gail Simmons

    Pure Leaf Iced Tea, a product from the Pepsi Lipton Tea partnership, is expanding its partnership with television personality Gail Simmons to support the brand's "Share the Love of Leaves" program.

    Fans of the beverage can pitch in to make a difference in their communities, and up to $150,000 will be donated to Wholesome Wave, a nonprofit that focuses on making fresh and healthy food affordable and accessible to all people.

  • SRS wins U.S. MAXI Award at ICSC

    DallasSRS Real Estate Partners earned a silver U.S. MAXI Award at the Encore Hotel in Las Vegas during the ICSC RECon Convention. The awards are open to shopping centers, shopping center companies, specialty retailers, specialty leasing managers, marketing directors and general managers.

    SRS received a silver Award in the B2B division of the Traditional Marketing category for its effective brand enhancement campaign.

     

  • Jamba Juice launches YouTube promotion

    Emeryville, Calif. - Jamba, Inc., parent company of Jamba Juice, is partnering with DanceOn, a YouTube network exclusively dedicated to dance entertainment, to execute a digital campaign to inspire customers to participate in the "Blend in the Good" summer dance video contest. From now until Aug. 31, the online contest will encourage dance enthusiasts to submit unique videos.

  • McMillon offers digital insights at Re/code event

    Walmart president and CEO Doug McMillon was among the dozens of high-profile business executives from the world of technology who participated in the inaugural Code Conference this week. Organizers of the event, which cost $6,500 to attend, made available a brief video of McMillon’s comments on a wide range of topics.

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