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Survey: Understanding customers key to holiday sales
Santa Cruz, Calif. - Sixty-six percent of retailers attending the recent Big Data & Analytics for Retail Summit believe the number one way to ensure a successful holiday season is to understand customer behavior to drive sales and build loyalty. Moreover, data from business analytics provider Looker shows that four-in-10 retailers feel they are still ineffective when it comes to using data to improve business performance.
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Former HEB exec to head International Dairy-Deli-Bakery Association
The International Dairy-Deli-Bakery Association (IDDBA) has named former HEB executive Michael J. Eardley as its new president and CEO. Eardley succeeds Carol Christison, who passed away in March, after leading the association for 31 years.
Eardley will join the IDDBA on August 25 from HEB Grocery Company in San Antonio, Texas, where he has worked for the past 13 years in various roles with increasing responsibility, becoming the director of deli, cheese and prepared foods in 2009.