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Mobile Shopping: Emerging Trends
The use of mobile phones in retail is increasing dramatically, according to a survey released at the National Retail Federation’s Annual Convention & Expo in New York City. The study, conducted by ForeSee Results and entitled “Explosion in Mobile Retail Provides Huge Opportunity for Retailers,” found that shoppers are using mobile phones to access websites and apps more than ever before.
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100th annual NRF Convention Opens in New York City
The National Retail Federation’s Annual Convention & Expo kicked off at the Jacob K. Javits Convention Center on Sunday, Jan. 9, with a lineup of power speakers and plenty of buzz. It is the 100th anniversary of annual event, which attracts retailers from around the world.
This year, the four-day NRF show featured more than 600 exhibiting companies, new retail technology pavilions, and presentations from a stellar line-up of top-tier retailers. Total attendance was estimated at more than 18,500, with representatives from 70 countries.
