Consumer Analytics

Consumers in Southern states spend the most on groceries, while those in the Northeast spend the least.

New data indicates the year-over-year increase in holiday spending was dwarfed by the rate of growth in holiday purchases that got returned.

Super Bowl-related consumer behavior is generally trending similarly to last year, with some notable exceptions.

Nearly half of 2025 holiday shoppers spent more than they did last year – and in-store visits remained central to their plans.

The rising use of GLP-1 weight-loss medications such as Ozempic and Wegovy is having an impact on consumer dining and drinking habits.

An overwhelming majority of consumers shopped online during the holiday season, but concerns still remain about how retail brands are using their data.

Social influencers are continuing to play a key role in what consumers purchase through social media.

Ahead of its planned store expansion, Pacsun is rolling out a new app.

Holiday shoppers are feeling the strain of the economy and are responding with a variety of tactics, including the use of artificial intelligence.

The vast majority of consumers are making changes to their holiday shopping plans to address economic issues.