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Sport Chalet leverages triathlon partnership to boost traffic
LOS ANGELES — Specialty sporting goods retailer Sport Chalet is teaming up with California Triathlon, a statewide network of triathlon clubs in California, as part of its strategy to position itself as a one-stop shopping destination for triathletes.
The partnership drives foot traffic into Sport Chalet's brick-and-mortar stores by encouraging members of the various participating triathlon clubs to turn to the retailer for the equipment and gear they need.
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Krispy Kreme refranchises Dallas
Winson-Salem, N.C. – Krispy Kreme Doughnut Corporation has completed the sale of three company-owned stores in the Dallas market to Sun Life Holdings LLC as part of a broader agreement where Sun Holdings has agreed to develop 15 additional Krispy Kreme locations in the market during the next five years. Sun Holdings operates nearly 400 restaurants in Texas and Florida, including the Burger King, Popeye's, Arby's, CiCi's, Golden Corral and Del Taco brands. The company also operates 13 T-Mobile stores.