-
Poll: Retailers expect shoppers earlier this year
North Plainfield, N.J. — Levin Management’s annual pre-holiday retail sentiment survey has found that retailers expect consumers to begin their holiday shopping sooner this year. Specifically, Levin said that 43.3% of responding retailers believe that holiday sales will peak prior to and during the Thanksgiving/Black Friday weekend sales period.
Only 13.5% believe that sales will peak later — during the weekend before Christmas, a significant drop from last year’s 29.2%.