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Target, Walmart among Businessweek's Civic 50
Washington — Target, Walmart and McKesson were each recognized Friday as one of America’s more community-minded companies as part of the The Civic 50 — the first scientific evaluation to rank the companies that best use their time, talent and resources to improve the quality of life where they do business.
The survey was conducted by the National Conference on Citizenship and Points of Light, and was published in the Nov. 9 issue of Bloomberg Businessweek.
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CPG marketers join social firm
Brand marketing veterans Chris Burggraeve and Ted McConnell are the newest members of the board of industry advisors at Syncapse, a leading social performance management company.
Burggraeve is the former chief marketing officer of Anheuser-Busch InBev and founder of Vicomte LLC. McConnell is a former director of marketing innovation at Procter & Gambler and EVP of digital at the Advertising Research Foundation.