-
WhiteWave Foods grows organic footprint
The WhiteWave Foods Company, a leading consumer packaged food and beverage company in North America and Europe, plans to acquire Earthbound Farm, a leading organic food brand, from its existing shareholders led by Kainos Capital and founders Drew & Myra Goodman, for approximately $600 million in cash.
-
Infosys, P&G co-develop brand sales platform
Bangalore, India – Infosys and Procter & Gamble (P&G) have co-developed TradeEdge, a new cloud-based, insights-driven sales platform, which provides visibility to global brands across the demand chain, from distributors to consumers. The new platform delivers insights that help brands accurately sense and fulfill consumer demand in emerging markets.
