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Footwear innovator pursues new athletic endeavor
BOSTON, Mass. — Former president and CEO of Vibram USA Tony Post has launched Topo Athletic, a new company and brand of athletic gear created by and for athletes that conforms to the human body.
Based in Newton, Mass., Post has launched the new company with $5 million in series A funding from Norwest Venture Partners, a multi-stage investment firm based in Silicon Valley.
In 2006, Post launched the Vibram FiveFingers brand in the United States, which catapulted Vibram USA and minimalist footwear into the limelight.
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Sugar substitute gets sweet on Mexican market
WAYZATA, Minn. — Sugar substitute Truvia will expand beyond U.S. borders, bringing its stevia sweeteners to Mexico.
Truvia has joined forces with Grupo Herdez, a market leader in the production, distribution, and sale of foods in Mexico, to distribute and market Truvia sweetener in Mexico. Truvia, which recently branched into Canada, will now have a presence throughout North America in 2013, although it could face an uphill battle in Mexico where artificial sweeteners have yet to catch on with consumers.