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The Genius of Apple’s Store Patents
By Denise Lee Yohn, Deniseleeyohn.com
Apple has once again rewritten the rules of business. Its request to trademark the “Distinctive Design & Layout” of its stores has been granted by the U.S. Patent & Trademark Office. And so, as unconventional as it may seem, the Apple store’s distinctive minimalist design and Genius Bar service are now as protected as the rounded corners and user interface of the company’s mobile devices.
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Barnes & Noble signs CEO to new employment pact
New York -- Barnes & Noble Inc. signed an employment agreement with CEO William Lynch to remain in his post for another two years, according to a filing with the U.S. Securities and Exchange Commission.
Lynch will receive the same compensation and benefits as before, but get an additional cash bonus of $1.8 million for his role in attracting investments from Microsoft Corp. and Pearson PLC in forming Nook Media LLC, according to a Reuters report.