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Corporate watchdog calls out Gap, lauds H&M, Zara
European apparel retailer H&M and Inditex, parent company of fashion retailer Zara, are signing on to the Bangladesh Fire and Building Safety Agreement, an independent, legally-binding agreement to guarantee safe working conditions in the Bangladeshi garment industry.
H&M is a top purchaser of garments from Bangladesh, and hopes that the agreement leads to “far-reaching improvements in working conditions.”
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Sports Chalet turns to PR agency to re-establish brand
LOS ANGELES — Specialty sporting goods retailer Sport Chalet is looking to public relations boutique agency Formula PR to help establish its brand as a leader within the active lifestyle industry.
The multi-faceted program will focus on elevating visibility around Sport Chalet’s in-house health and fitness experts, heightening regional awareness through interactive events and custom programs, in addition to connecting with consumers, and positioning the brand as the go-to resource for education, training and gear in the vast sports arena.