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Millennium Partners launches retail leasing at former Filene site
Boston -- A landmark project in Boston’s Downtown Crossing has launched leasing. Millennium Partners has appointed Cushman & Wakefield as the exclusive retail leasing agent for its Millennium Tower/Burnham Building project, which is the site of the former Filene’s Department Store and consists of the landmark 1912 Burnham Building and a contemporary, mixed-use tower that will rise 625 ft. into the Boston skyline.
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DDR executes deal with MobileBits to enhance mobile marketing
Beachwood, Ohio -- DDR Corp. announced a strategic agreement with MobileBits Holdings Corp., provider of SAMY, a mobile marketing and engagement platform, to acquire DDR's proprietary location-based mobile marketing solution ValuText.
MobileBits will integrate the ValuText product into the SAMY solution and will make the solution available to DDR tenants and shopping centers. SAMY is an innovative 'mobile mall' application that allows shoppers to gain instant access to the latest discounts, coupons and loyalty cards, via their mobile devices.