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NRF: Holiday sales up 4% to $616.1 billion, biggest increase since 2011
Washington, D.C. -- Total holiday sales, which include November and December sales, increased 4% to $616.1 billion, the highest since 2011, according to the National Retail Federation. The total was in line with NRF’s projected forecast of 4.1%. In addition, non-store holiday sales grew 6.8% to $101.9 billion.
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GameStop a winner despite sales drop?
The strength of the U.S. dollar and a decline in hardware sales are among the reasons GameStop cited for its decline in holiday sales. But that's not the whole story.
Sales of new software, a key category for the video game retailer, were strong. New software sales increased 5.8%, or 8.9% in constant currency. The growth was driven by a 94.4% increase in PS4 and Xbox One software, led by titles such as Activision’s Call of Duty: Advanced Warfare, Rockstar’s Grand Theft Auto V and Ubisoft’s Far Cry 4.
