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BDO survey: Retail ripe for M&A activity in 2015; increased focus on EBITDA
Chicago -- Expect another busy year of retail mergers and acquisitions, according to an annual survey of retail CFO’s by BDO USA. In the most bullish forecast for deal flow in the survey’s nine-year history, 16% of surveyed retail CFOs cite M&A activity as the growth tactic they are most heavily focused on for 2015, up from just 3% in 2014. Seventy-three percent of the CFOs expect the activity will take place primarily in the United States, and 15% expect Asia to see the most activity.
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Target campaign needs 'no translation'
Target is trying to increase its appeal with Hispanic shoppers by launching a new marketing campaign focusing on customs that are unique to many Latino communities.
The campaign, called “Sin traduccion,” or “No translation,” will feature two television ads, as well as digital and in-store components.
According to Ad Age, the campaign is meant to be a celebration of moments, traditions and emotions that are treasured by many in the Hispanic culture and spark a larger conversation with the community.

