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Shoe Carnival partners with ‘Devious Maids’ for omni-channel campaign
Evansville, Ind. -- Shoe Carnival Inc. is collaborating with the Lifetime show “Devious Maids” to further promote the company’s first national, integrated advertising campaign. Shoe Carnival’s national campaign with “Devious Maids” and new tagline “A Surprise in Store” will run on national cable with on-air, in-store and social support.
The advertising campaign coincides with the season two premiere of the series “Devious Maids,” which will debut on April 20.
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Susser Holdings opens two stores; expects 1.9% same-store sales growth
Corpus Christi, Texas -- Susser Holdings opened two new Stripes convenience stores during the first quarter of fiscal 2014 and acquired 47 convenience stores at the end of January 2014 that are currently operating under the Sac-N-Pac brand. The company has acquired one additional convenience store to date in the second quarter, and currently has 17 under construction.