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True Value shows true colors for St. Patrick's Day
Chicago-based True Value Co. showed its true colors -- and legacy when it comes to producing and selling paint -- on Monday during the city’s annual St. Patrick’s Day parade.
The company erected a 40-foot-tall True Value paint stick and stuck it in the water on the northeast corner of Michigan Avenue. The paint stick stunt was conceived by MARC USA Chicago to leverage True Value’s first time as a sponsor of the annual event. The paint stick will be embossed with the line, “The Value Of The Perfect Color.”
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Amazon buys Internet of Things provider 2lemetry
Seattle – Amazon.com is moving forward in the burgeoning arena of the Internet of Things (IoT), but isn’t making a big deal about it. According to multiple media reports, Amazon has purchased 2lemetry, a Denver-based IoT startup, for an undisclosed sum.
2lemetry provides an enterprise platform that can track and manage Web-connected IoT devices, such as autos and appliances. The company was founded in 2011 and has raised $9 million in venture capital funding since that time.

