A select number of brands meet or exceed consumers’ expectations to such an extent that they are able to convert market-share and loyalty into category and market dominance.
The convenience store universe grew in 2023 for the second consecutive year — with small operators continuing to account for the majority of locations.
David Roth, CEO of The Store WPP, a division of brand analytics platform BAV, detailed the brands and retailers that have developed the largest bases of loyal customers at NRF 2024.