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Dollar Tree takes Deals in new direction
The Deals stores Dollar Tree acquired nearly a decade ago never turned into a meaningful growth vehicle for the company and soon the banner will disappear.
Dollar Tree said of the 222 Deals stores it operates, 217 will be converted to Dollar Tree stores and five others will become Family Dollar stores. Dollar Tree acquired Family Dollar earlier this year giving it a network of nearly 14,000 stores throughout the U.S. and Canada.
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Why CEOs are Increasingly Taking Ownership of the Consumer Experience
In a relatively short space of time, the retail industry has been turned on its head. Not that long ago, retailers would decide which goods they would stock, how much they would price each item, and which locations would sell which goods. Today, consumers are calling the shots. The smartphone has become like a store in a pocket and consumers use them to quickly find the exact item they want and compare prices to get the best deal. Depending on what is more convenient for them, they can arrange for home delivery or click-and-collect.

