Victory Park makes two-sided retail on Victory Park Lane a reality

Dallas -- Trademark Property Co. begins construction on the unfinished parking garage at Victory Park in Dallas.



The construction is part of phase I redevelopment efforts and will add an additional 22,030 sq. ft. of street-level retail and restaurant space to Victory Park, as well as, a 2,600-sq.-ft. second-floor covered patio connected to a signature restaurant at the northeast corner of the garage, making two sided retail on Victory Park Lane a reality with in downtown Dallas. Completion is slated for summer 2016.



“Transforming the unfinished parking garage is a vital component of our retail strategy at Victory Park,” said Terry Montesi, CEO of Trademark Property Co., Victory Park’s retail partner. “Creating a two-sided retail district along Victory Park Lane is essential to crafting the vibrant, pedestrian environment we envision for the district. Now, with the two-way traffic conversion on Houston Street and Victory Avenue implemented, the new Victory Park will begin to rapidly evolve into the premier walkable retail and restaurant district of Dallas.”



Phase I will continue through early 2016 with the installation of new directories, district IDs, seating and landscaping. As part of phase I redevelopment efforts, which began in 2014, Victory Park has added a new signalized intersection, traffic light and crosswalk at Olive Street and Victory Park Lane; and, on Victory Park Lane, removed raised medians and street lights, widened sidewalks to accommodate large outdoor patios, installed new trees, added raised mid-block crosswalks, installed placemaking elements like planters, benches and light poles and banners, implemented two way traffic on Houston Street and Victory Avenue, and extended the Katy Trail, with dedicated bike lanes on Houston Street.



Victory Park, a 75 mixed-use development, currently features more than 160,000 sq. ft. of retail, restaurant and entertainment space, with an additional 88,000 sq. ft. planned; 621,000 sq. ft. of Class-A office tenants with another 455,000 sq. ft. planned in Hines/Cousins’ Victory Center office tower; the 252-room W Dallas – Victory Hotel; and more than 1,700 residential units, with another 1,799 units either planned or under construction.



New retailer BuzzBrews’ and Café Victoria are slated to open in early 2016, and Cinépolis USA will join Victory Park in 2017.