Ulta Beauty plans to open an amenity-filled satellite office at desirable downtown Chicago location to complement its existing headquarters facility in a remote suburb.
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How Express is building its brand
Apparel retailer Express has been building its brand and upping its cool factor among millennials by signing up famous athletes and models to serve as “brand ambassadors.”
It’s just one of several tactics that the chain is using to drive its performance under the leadership of CEO David Kornberg, who took the reins in January 2015.
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Exclusive: Deckers Brands sees the future of marketing
When it comes to marketing spending, Deckers Brands is doing more with less.
The Goleta, California-based vertical apparel retailer is performing advanced predictive analytics on the performance of different marketing activities for its North American direct-to-consumer Ugg specialty footwear business. This includes an e-commerce site, as well as 45 stores.

