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Toys ‘R’ Us testing AR to make stores digital playgrounds
Toys "R" Us is doubling down on its new brand positioning, “Today We Play.” The retailer announced it has begun testing an augmented reality app, called Play Chaser, in 23 stores nationwide, with a chainwide roll-out planned for Oct. 21. Developed in partnership with PlayFusion, the free app allows users to activate different AR mini games and play experiences on their smart device while in Toys "R" Us stores. -
Canadian athletic wear retailer to make U.S. store debut
RYU Apparel is coming to the Big Apple. RYU (Respect Your Universe) announced plans to open a store in in the hip Williamsburg section of Brooklyn. The 2,800-sq.-ft. store, the brand's first in the U.S., will open in the first quarter of 2018.

