Strategy

By Chris Blees, amaaonline.com

It has been proven in past economic downturns that companies that invest heavily in the right kinds of marketing and strategic planning are the ones that will capitalize the most on the situation and likely thrive when the market turns around.

The proverbial race to the bottom is nearing its conclusion as evidenced this week by Target’s decision to open Denver area stores on Thanksgiving Day. This development was overshadowed somewhat by the retailer’s decision to open stores at midnight on Black Friday, but it is no less significant simply because only one market is involved.

Pittsburgh -- Dick's Sporting Goods will officially mark its entry into the state of Oklahoma on Nov. 2, with the opening of two stores in Tulsa, and one store in Broken Arrow.

In other news, Dick’s will open at Premier Center, Canton, Mich., on Nov. 2, and at Waters Place, Ann Arbor, Mich., on Nov. 4.

New York City -- Barnes & Noble is expected to unveil the new Nook -- its response to Amazon.com's new Kindle Fire tablet -- next Monday, the Associated Press reported.

Barnes & Noble invited journalists and analysts to a news conference for a "very special announcement" that day.

New York City -- Walmart will open its first store in the United States that utilizes all-LED lighting on the interior. The store, a Walmart Neighborhood Market, is located at 2111 N. Amidon, Wichita, Kan. It will open on Nov. 2.

The company said it expects to see a 40% savings on the energy-efficient lights, which also last at least six years beyond conventional lighting, reducing maintenance costs.

News spread quickly last week that Target stores would open at midnight on Black Friday, and that was the idea. The company earned a tremendous amount of media exposure by announcing its earliest ever opening time and joined the ranks of other retailers eager to accommodate the desires of millions of Americans by opening as early as possible on Black Friday.

Ridgefield, Conn. -- Gap tapped Schimenti Construction to build the company’s flagship Athleta location in New York City.

The 3,922-sq.-ft. store, which features performance apparel and gear for the active woman, is in a landmark building on Columbus Avenue, in Manhattan. The space was completed in 13 weeks from start to opening.

Kansas City, Mo. -- H&R Block said it will provide tax preparation services in an estimated 300 Wal-Mart locations nationwide beginning in December.

“This new partnership with the world's largest retailer allows us to serve more customers at times and locations that fit their busy lifestyles,” said H&R Block president and CEO Bill Cobb.

H&R Block will offer its products and services at its kiosks in Wal-Mart.