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Survey: Majority of New Yorkers would shop at Walmart
New York City -- A new poll released Friday finds that New Yorkers would shop at Walmart if one opened in the city. According to the Quinnipiac University poll, 68% of New Yorkers said that if it were convenient for them, they would shop at Walmart. That is compared with 29% who said they would not.
Nearly identical numbers of people say the chain's lower prices would eat into small business sales.
Of those polled, 57% say they think elected officials should allow Walmart to move into the city, while 36% do not.
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Four steps to truly understanding your customers and unlocking new opportunities
By Jon Weber, [email protected]
As a consumer, you’re aware that basic demographic information doesn’t reflect your personality or pinpoint why you make your purchasing decisions. Retailers that probe beneath the surface of shallow customer profiles can gain the true market intelligence required to uncover new opportunities and focus on areas with the highest growth potential.