Strategy

BENTONVILLE, Ark. — Walmart and leading grocery suppliers, including Campbell's Soup, ConAgra Foods, Dr. Pepper Snapple Group, General Mills, Kraft Foods Group, Kellogg Company, Mondelez International, Nestle USA, PepsiCo and Unilever, have joined forces to engage millions of customers and Walmart associates this spring and bring much needed food and funding to nonprofit organizations that work to fight hunger.

In the second installment of a case study series, CSA Online continued to offer an insider’s look at the conception and initial rollout of the southern Calif.-based fast-casual concept PizzaRev. Likened to “the Chipotle of pizza,” this innovative chain lets customers choose from an artisanal array of toppings to craft their own pizzas. A test kitchen in Northridge, Calif., was launched in April 2012 and three additional locations soon followed.

Phoenix -- Leslie’s Poolmart said Monday it will grand-open 15 Leslie’s Swimming Pool Supplies stores across 10 states on April 5, as part of the company’s plan to open 48 new stores this spring.

The new stores opening on April 5 include: Tucson, Ariz.; Pleasanton, Calif.; Rohnert Park, Calif.; Cockeysville, Md.; Gastonia, N.C.; Las Vegas; New Hyde Park, N.Y.; West Chester, Ohio; Spartanburg, S.C.; Harlingen, Texas; Lake Jackson, Texas; Sherman, Texas; Wylie, Texas; Manassas, Va.; and Virginia Beach.

LOS ANGELES — Virtual Piggy, an online service that allows parents to monitor their children's online shopping behavior, has appointed Iain Herd as global mobile product director.

With over thirteen years experience in product management, and seven years leading mobile initiatives at major corporations, Iain will be responsible for directing and managing Virtual Piggy’s Mobile First initiative, reporting directly to CEO and founder, Dr. Jo Webber.

New York -- Whole Foods Market announced that Gotham Greens will be its operating partner in the nation’s first commercial- scale greenhouse farm integrated within a supermarket. The 20,000-sq.-ft. greenhouse, which is currently under construction on the roof of the forthcoming Whole Foods Market store in Gowanus, Brooklyn, is scheduled to open in late 2013.

CULVER CITY, Calif. — Glenn Hasen has joined Magento, the leading e-commerce platform part of the X.commerce division of Ebay, as VP global sales and channels. In his new role, Glenn will manage day-to-day operations of the sales organization and oversee merchant adoption, successful customer onboarding and retention of the Magento platform.

Canton, Mass. -- Dunkin' Donuts said Monday it has signed a multi-unit store development agreement with existing franchisee Sizzling Donuts to open seven new restaurants in northern Utah.

The first restaurant is slated to open in 2013, with the remainder by 2020.

San Francisco -- Google made a quiet announcement on Friday that it is officially launching the pilot of its Google Shopping Express program, which features online delivery initially in the San Francisco Bay area.

In a notice on the company’s website, Google Shopping Express product management director Tom Fallows described the program as a “new experiment,” one that offers “a local delivery service that we hope will make it possible for you to get the items you order online the same day, and at a low cost."